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When customers believe in a brand, it’s nearly seven times more likely to be purchased. (Source: “Trust and Advertising Online”, News Digital Media Digital Insight Report June 2010)
Trust is very important to me as a consumer, and is what drives me to purchase one brand over another.
As marketers you know that your brand is the promise of what your company stands for, and by consistently delivering on that promise, you are building trust in your brand.
And when it comes to advertising your brand, it’s vital that you choose the right place. Did you know that the trust consumers have in a website has a direct impact on how they react to the ads and the brands they find there? The old adage that “you are the company you keep” is true for the online world too - you inherit some of the attributes of the media environment that your ad appears in.
So how do you identify trustworthy sites to advertise?
It's easy if you know these 8 key ingredients:
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History: The website you plan to advertise with should have a history of experience and longevity
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Reliability: Is the website dependable and reliable? Can you be sure that your ad gets seen?
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Reputable: The company should have a sense of pride and confidence in themselves and the website should be widely used in the community.
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Accessible: Does the website appear popular and are the people approachable and friendly?
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Honesty: Do they look you in the eye when speaking with you? Is the pricing a fair deal and do they keep their promises?
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Belief: They must be well-respected and you must believe in them. What do your instincts tell you?
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Transparency: Has the company/website revealed their interests? What type of corporate responsibility do they exhibit?
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Performance: Does the company meet or exceed their consumer’s expectations by always looking to improve?
These factors build trust and in doing so, can enhance your brand when advertising with a website that exhibits these.
Click here to register your interest or call us today on 1300 881 055 to find out about building your brand with 1-Stop. A website that people trust.
Talk soon,
Cam Tran |